The Design People. the Web Design Company logo

The Design People are an affordable web design agency for small business, based in Alexandria, in Sydney’s Inner West.

PO Box 622
Alexandria NSW 1435

Phone: +61 434 822 911

The Design People are an affordable web design agency for small business, based in Alexandria, in Sydney’s Inner West.

PO Box 622
Alexandria NSW 1435

Phone: +61 434 822 911

About The Design People

The Design People are web designers in Alexandria, in Sydney’s Inner West. We have over 20 years of web design experience.

In the beginning…

The Design People was founded in 2015 by Nic Morris, a former singer, author and long time technology lover (some would say geek!).

He created his first website in 1999 on Microsoft FrontPage and then slowly honed his skills in the newly evolving WordPress CMS. For many years after, he worked part-time, developing websites for clients and friends alike, in a business he called “Overload Web”.

In 2015, he took the big step, quit his other jobs and went full-time. He changed the business name to “The Design People” and never looked back! He has been lucky to hold on to a considerable client base – some of his clients stretching back to the very beginning – and his portfolio over the years has included web and digital work for banks, superannuation companies, educators, retreat centres, yoga studios, local councils, doctor surgeries and a multitude of others.

The website you are looking at now is the fourth iteration for the business. As you can imagine, web design trends are ever evolving and keeping up is a constant must-do.

As a company, we’ve grown a bit since 2015. Now based in Alexandria in Sydney’s Inner West, the most important thing we’ve come to realise is that our attitude towards service, and our skill as designers, are the two main things that have kept us successful over the years.

Your website is a major contributor to the success of your business and brand, so it’s vital we get it right. We want you to be 100% satisfied with how it turns out. We guarantee that your website will be geared towards all viewing platforms, and with that in mind, all of our websites are built responsively for all types of visual formats including smart phones and tablets. This means that your message can get out to more people in all types of situations.

Our workflow

(or how we take the time to understand your business)

web designers in alexandria

Goal identification:

Our initial meeting (or meetings) would determine what goals the new website needs to fulfil. i.e., what is its purpose? What pages and features does the site requires to fulfil the goal, and what is the timeline for the build. We would also discuss and define the scope of the project.


With the goals and scope defined, we can start fleshing out the sitemap, defining how the content and features will be fixed on the site. We will use the current website as a basis (if there is one), but will need to know any extra pages PLUS any course structure if you require a Learning Management System. We use LearnDash as a framework for these.

Content creation:

Once we have a sitemap and understanding of the site structure, we will then move to content for the individual pages, always keeping Search Engine Optimisation (SEO) in mind to help keep pages focused on a single topic. We will require an understanding of who will be organising content.

Visual elements:

With the site architecture and some content in place, we can start working on the visual brand and framework for the site. We will look at layout, font and text size, colour, stock photography, icon style etc. We will then begin the process of building a first view of the home page followed by an internal page design. On approval, we can start building the site pages using the above templates as a guide.

LMS and eCommerce / Payment Gateway:

Once the main site has been created and approved, we will begin on the LMS system and E-commerce functionality (if required). We use LearnDash and WooCommerce (for sale of products etc) respectively. We will build out the framework keeping in mind the courses / topics / quizzes etc., required. We will also design the certificates of completion etc.


After all pages have been defined we will then begin testing – giving time to make sure it all works. We combine manual browsing of the site on a variety of devices to identify everything from user experience issues to simple broken links.


Once everything’s working the way it should, we are ready to launch! We will discuss timelines for this as above (in step 1). We will also need to know any communication strategies you might desire — i.e., when will you launch and how will you let the world know (by this time we will be ready to implement marketing and advertising strategies).

Frequently asked questions

Why do we need both a domain name and hosting?

The domain name is the web address you choose for your business. As an example theDesignPeople’s domain name is “”. You will need to pay a company to host your website. When your site is up and running and someone types your domain name and clicks enter, they are automatically directed to the “server” which is held at the hosting company. This will then trigger your website and it will be displayed on the browser of the computer requesting the website.

How much can I expect to pay for registering my domain?

Domain names vary in cost according to your requirements. For a basic idea though, you should expect to pay about $20-30 per year.

How long does it take to create a website?

We normally like to say about 2-3 weeks – time to get a proper perspective on your requirements and for the back and forth of ideas and information from client to us. On saying that, it could be much quicker for websites that are smaller or a little longer if your requirements are greater than normal.

Do you charge a deposit before you start?

Yes, we normally charge a 30% deposit for all new clients before we begin (this is an approximation – we will give a proper $ amount at quotation once the cost of the site is configured). Once a job has begun, the deposit is non-refundable.

How can I pay?

There are several choices when it comes to payment. If you live in Australia, we have a bank account which accepts direct deposit. Alternatively, if you are from the USA or any other country you can pay by Paypal. NOTE: Cheques ARE NOT ACCEPTED.

Do you help with search engine optimisation?

Yes, we can certainly help with this. Towards the end of the design process we will ask you for some information that will help search engines find your website. We will ask you for a “page title”, “page description” and sometimes “keywords”. We can explain this to you in more detail later. We embed this information into the web page and search engines will collect it and add it to their search result pages. You can also choose whether you wish to pay to advertise your site through google (called “AdWords”) and there are also various methods to optimise your page so that search engines give you a higher search rank. We can also give recommendations on companies that deal specifically on SEO.


How do I know if you are the right company to use for my new website?

You have to be happy with who you choose. You have to like what that web design company has done in the past and feel comfortable that they’ll achieve your personal vision in your new site. Beyond that though, getting a sense of previous customers experience is also important in helping you to make your final decision. Our reviews tell their own story. Check out some now over at Google on our business page OR on Facebook. We look forward to working with you!

So what next?

Are you unsure about what steps you need to take to get started? Are you wondering if your budget will be enough for the site you're hoping to have? Send us a brief by clicking on the button below. We'll come back to you with a more definitive cost guide, as well as information on how you can move forward. Alternatively, call Nic on +61 434 822 911 or just follow the CONTACT US page link and send us a message! We're here Monday to Friday 10.30am to 6.30pm (Sydney time).